Let me start by saying to all of you, as I write this on Thanksgiving morning while my husband sleeps in & I’m feeling particularly happy & grateful:thank you for following along and being part of this journey with me. I love & appreciate all of you!

Rebranding for yourself is so tough, especially for designers. Why?!

You’d think, because we have the capability, the software, the hardware, the knowhow, –and yet? It’s still so damn hard.

But why is it so hard for us? Why did I make the decision to change my branding or my brand colors (so many times)? Let’s investigate.