Write Sales Page Copy in 5 Minutes with Claude AI

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So here's a fun little backstory for ya... We were all set to host Neal Mann (co-founder of Noan) on this week's Squarely Speaking Podcast when—classic entrepreneur life, am I right?—he had a family emergency and had to cancel last minute.

Instead of panicking, Diane and I did what we do best: we winged it! 🤷‍♀️

We pivoted to something we've been geeking out about behind the scenes anyway—how we're using Claude to completely transform our content creation workflows. And honestly? This might have turned into one of our most actionable episodes yet!

👇 Watch the replay here or keep reading for the full breakdown 👇

My Claude Conversion Story (AKA: The Day My Jaw *Actually* Hit the Floor)

Let’s jump back in time to a random co-working day with Diane about a month before. We're both working away, and Diane casually mentions she needs to write a whole bunch of marketing emails for an upcoming launch –while we were coworking.

I practically snort-laughed. "Yeah, right. Suuuure you are." 🤭😆

I mean, who just sits down and cranks out 10+ marketing emails in one go? That's like... impossible! …Right?? 👀

But then I watched as Diane opened her Claude account and started a new Project, fed it a bunch of her blog posts, dropped in her about page, added her homepage copy, and then wrote this massive, detailed prompt. Next thing I knew, before my very eyes about 15 minutes later, she started getting perfectly-written emails, one after another, all sounding EXACTLY like her & incorporating her story/experiences.

My jaw almost literally dropped to the floor. 🤯

"Wait––” I demanded, staring at the screen in confusion. I was so stunned with her results that I couldn’t really even form the words to ask useful questions!! 😂 Finally, I just asked if she was on a paid plan, –realizing THAT was my problem with using AI.

Posts from the chatgpt
community on Reddit

The difference between what I had tried with the free version of ChatGPT, and the paid versions of internal AI add-ons for platforms like ClickUp, Notion, and Loom, –even Descript, and they produced results NOWHERE near this. What Diane was doing was like comparing a tricycle to a Ferrari. Instead of vague requests, she treated Claude like an actual human assistant (–duh! 🤦🏼‍♀️), giving it…

Real context about her brand and business style, like this:

1. Specific examples of her writing to learn from

2. A detailed brief with exactly what she wanted

3. Super clear instructions about tone and voice

4. Specific warnings about what NOT to do (because AI looooves getting carried away!)

She also shared that image post from a Reddit thread, which was originally posted by the creator of ChatGPT/Open Ai (or something), which lists the anatomy of a good prompt, following Diane’s example of combining: examples, details, instructions, and warnings. But let’s break it down a bit further!

Diane’s 4-part prompt formula:

• What I want: Example, "You are a stellar copywriter with a talent for writing compelling hooks and creating conversions. I want you to help me create a newsletter sequence."

• How I want it: Example, "Write it in this style: professional, direct, clear, friendly." (She avoids "fun" because it makes Claude sound weird, with greetings like "HEY BUSINESS SISTERS!" –which...no. Just no. 😂)

• What to watch out for: Example, "Don't make it too cutesy. Keep it concise. Please do not do your AI thing where you're in love with your own words and just keep saying things."

• Context: This is where she dumps in everything about her niche, audience, unique approach, etc.

After watching this magic happen right in front of me, I immediately signed up for the Claude paid plan, paying for just a month to start. And hoooooly crap, what a difference paying for these tools makes! The free AI tools just can't compare.

Less than a week later, I upgraded from monthly to the annual subscription & I’ve been using the hell out of it! 🤣

Why Claude Hits Different (And Why We're Both Obsessed)

I've played with both Claude and ChatGPT, and there are some pretty big differences that have made Claude my go-to creative partner:

It actually sounds like ME (cursing, emojis, –and all!)

Recently, someone asked what the main difference was between free ChatGPT and paid Claude, and I blurted out, "It can curse and use emojis!" I kinda wish I was joking, but that's honestly a game-changer when you're trying to maintain a brand voice that's, well... a little spicy, like mine. 🌶️🤭

In my pre-Claude era, while using the free version of ChatGPT or Notion’s AI, etc. nothing I ever got from AI sounded like what I’d write myself, and it required so much editing that I might as well have skipped the AI process entirely & just started with my own writing ––and that kind of defeats the purpose!

It's wildly responsive to prompt changes

During our livestream, I mentioned something fascinating I'd learned about Claude – small prompt changes can create dramatically different outputs, while ChatGPT tends to give more similar responses regardless of how you tweak your request. Claude is super responsive to nuanced instructions.

To hear more about that from the source, watch this video next, from the AI Master YouTube channel.

Me talking to Claude like my favorite assistant. LOL

It feels odly... human?

This is slightly embarrassing to admit, but sometimes I catch myself thanking Claude after it gives me a good response. Diane actually greets it sometimes, with "Hey Claude, how's it going?" before starting her prompts. We both laughed about this because it feels strangely like having a humanized relationship with an AI chat bot.

There was also a hilarious moment that Diane shared in the episode replay, where she accidentally typed "tf" and hit enter instead of deleting the typo. Claude launched into this whole apology thinking it had confused or upset her, going: "I can see how you might be confused by my response..." We were dying laughing because it felt like dealing with an overly apologetic coworker & she’d hurt his feelings! 🫣🫥😶‍🌫️

It's built with ethical guardrails

I also just found out from the same video (that I shared before, from AI Master), that Claude was actually designed to produce more accurate results with stronger ethical considerations. Sometimes it even flat-out refuses certain requests if it thinks they could cause harm. While this can occasionally be annoying when you're trying to do something legitimate & you forget to give Claude context to specify what you’re asking, I appreciate the caution.

Diane shared this example during our episode, that she’s asked Claude questions like ‘where do they (my audience) live?’ and Claude politely refused to answer, instead suggesting she check her CRM for that information, assuming she meant what are their addresses. But what she actually meant, was what countries or states, or international regions are most of her audience viewing her site from which is waaaaaay less specific or intrusive! 😂

As Diane put it during our livestream: "I like Claude better for style and tone, but it annoys me when I ask it a question and it's like, 'Well...'" We both cracked up at how Claude occasionally feels like that overly cautious friend who's always like, "I dunno, are you SURE about this?" 😂

What I'm Actually Using Claude For (in real projects!)

Since becoming a convert, I've completely reorganized my workflows around using Claude!

One person asked about our real-world applications of AI, so here's my current project breakdown:

• Squarely Speaking podcast - Content planning, writing show notes from the episode transcript, promotion copy, guest questions, our own show notes, etc

• Website redesign - Planning user journeys, content re-structuring, CTAs, sales page copy, FAQ ideas, etc

• Financial survey for web designers - Question development, analysis planning, promotional copy (social media posts), share requests, results analysis, etc

• Affiliate promotions - Email sequences, landing pages, content gap comparison (what’s different between this [paste] and this [paste] content?), post-launch thank you emails, etc

• Blog content - Outlines to use while recording the video, topic ideas, post drafts based on the video transcript, title options, tag & category ideas, SEO titles & descriptions, post URL slug ideas based on search traffic & bounce rates, etc

• Client management - Proposal templates, follow-up systems, analyzing content submitted for homework, writing website copy based on content submitted, creating stock photos, etc.

One experiment I'm super excited about (which I mentioned during the livestream) is exporting all my client questionnaire responses from their form submission in Tally, and having Claude analyze each submission to create website copy suggestions. This is especially handy for clients who struggle to articulate their USP or brand voice.

One of our live questions on the episode asked if we're always using AI to write from scratch or if we sometimes write a bit first. For me, it definitely depends on the project and my brain state that day.

Sometimes I'll ask Claude for an outline or a draft first to see if I vibe with the direction or to brainstorm when I’ve got writers block, but most of the time Claude is writing something based on content I created first (such as this live episode, and then using Claude to generate this blog post draft from that episode transcript, then editing the draft until I end up with the final published article you’re reading now).

That said, I never just copy stuff straight from Claude & paste it wherever I’m planning to use it, without reading through it first, checking for accuracy & making any adjustments to make sure it’s up to my high standard of quality. ☺️

The 5-Minute Sales Page Hack (I Still Can't Believe This Works)

The absolute highlight of our episode was Diane's live demo of creating sales page copy with Claude in under 5 minutes. I was blown away all over again watching this, and live viewers were getting pretty excited about it too.

Here's exactly what she did:

1. Already found a sales page structure she liked (one she'd made for a previous project)

2. Copied ALL the content - text, buttons, everything - via Cmd + A (or Ctrl + A)

3. Created a new chat in Claude

4. Gave it context: "I am a web designer and I need to create a sales page for a client of mine. You are a brilliant conversion copywriter with a talent for great hooks and getting people to buy courses."

5. Added client details: "My client that needs the sales page is Jessica. She is a social media manager launching a Facebook ads course."

6. Dropped in specific course details: it’s a 6-week course, there are weekly calls, a student Facebook group, AI prompts for social media captions, Canva templates for social media ads, the course costs $597 for the first enrollment launch, with payment plan options

7. Asked Claude to "write a compelling sales page for her based on the format of this (pasted) sales page copy"

8. Pasted in the example sales page content

The results? Claude wrote a completely customized sales page for Jessica's course that included:

• Headlines and hooks tailored to Facebook ads

• Bullet points for all the features and benefits

• Pricing tables with the payment plan options

• Testimonial placeholders

• Call-to-action buttons with the right messaging

And all of that took LESS THAN 5 MINUTES!

As I watched Diane do this live, I was thinking about all the practical applications:

• Client work when you need placeholder copy ASAP

• Template shops where you need sample content for the template

• Your own sales pages when you're feeling stuck & need ideas

• And more that I haven’t thought of yet!

Planning User Journeys With Claude

During our livestream, we also talked about how I’m using Claude for higher-level strategy work like planning website user journeys and creating website content from my content guide workbook which clients fill out as part of their homework, before the project begins.

The "Client Whisperer" Technique

This is something I've been playing with lately. Have Claude analyze the client questionnaire (form) submission to extract the actual needs hiding behind what clients think they want. It's amazing at identifying patterns they haven't clearly articulated.

What this looks like:

• Client fills out your workbook form

• You can export that submission data & give it to Claude in a new chat

• Ask Claude questions to help work out

  • their niche,

  • what the user’s journey should be given what the client wants to sell & offer visitors for free (blog, freebies, etc)

  • what to write on the pages of the website,

  • write SEO titles & descriptions that match recommended character lengths from SEOSpace*

Persona Development Sprint

One of my favorite applications! Claude can generate realistic user personas based on your client's target audience description in minutes. These are gold for helping us decide on the intended ‘user journey’ and create a navigation path that guides visitors through the website in the way that will be most helpful for the subject matter & goals of the website. Along with creating purposeful content hierarchies in order to decide where certain pages need to exist in the navigation areas, this brainstorming session speeds up this exploration process by acting as a team member & strategist to help us get the ball rolling more quickly & accurately.

Content Map Translator

We've all had clients dump a ton of disorganized content on us, right? (No? Just me? Pshhh, ––get outta here with that shit! 😂 ) Not everyone’s as organized as we are & that’s okay! Now we don’t NEED them to be, because Claude can transform these raw materials into a structured content map with primary and secondary pathways, making sense of the chaos for us, and helping us decipher any madness. 🤭

Portfolio Fiction Workshop

For new designers building their portfolio, Claude can write compelling & interesting fictional client briefs that showcase specific skills, in order to build a website for a specific use-case to live in your portfolio. (ie: a fake website, done on the same level as one you’d build for a ‘real’ client!)

For example: "I need a portfolio piece showing off my design skills for building websites for Coaches & Influencers on Squarespace." → Claude helps build a realistic fictional brand with user journey challenges to solve in your design.

Journey Validator

My absolute favorite idea we discussed: having Claude role-play as different user types to test your planned user journeys, identifying potential friction points before you build.

Now that Claude can look at website links, you can ask it to go look at your site and then come back to answer questions about it. This is something I’ve been doing for my own site lately as I plan to restructure the navigational areas & make things more organized on the backend. Claude’s been massively helpful at rethinking my website’s user-journey as my business has pivoted more toward education, and brainstorming ways to make the process of discovery to fan, much easier for you guys. Excited about these upcoming changes!

Other AI Tools We're Loving

Claude might be our ride-or-die, but we're experimenting with several other AI tools that fit into our web design workflow:

Midjourney

Both Diane and I are using Midjourney for creating custom stock images and graphics. It's become an essential part of her brand package offerings, and a super useful as-needed option for me when I need a specific type of image for a website build, but can’t find what I want quickly or easily.

Napkin AI

Diane gave a quick demo of this cool little tool during our livestream, and several people in the comments were asking for the link. It turns text prompts into beautiful branded graphics for blog posts! You paste in your text, and Napkin AI generates multiple visualization options you can customize with brand colors, then export in whatever format you want for the website &/or project deliverables. It’d be a great way to create visual aids for explanations that you need more than words to convey, or for any of your readers that are visual learners.

Squarespace's built-in SEO AI

This got a big thumbs up from both of us during the episode. It's surprisingly good! As Diane said, "It's a great example of how AI is being integrated directly into the tools we already use."

We talked about how AI is now being built into everything – Asana, Notion, ClickUp, Squarespace – and it's getting to the point where you almost need a checklist to remember all the AI options available! Though as Diane pointed out, soon everything will have AI built in, so it'll just be more of a question of "how does this specific tool I'm using implement AI?"

One person asked a great question about SEO and AI text, which we addressed on the livestream. The key thing we emphasized is that AI content should be a starting point that you then enhance with your own expertise, not something you just publish verbatim. Google is getting better at detecting purely AI content, but thoughtfully & carefully edited AI-assisted content that adds real value still performs well in early/mid 2025.

Learn more about this option from Squarespace’s Help Center here, or this YouTube video from Christy Price.

Questions Answered in this Episode

We got some awesome questions during our live Q&A. Here are the highlights:

“Should I write something first or have Claude write from scratch?”

It depends on your project and comfort level. For a sales page where you have a templated framework you like, going straight to Claude works pretty well, then edit that drafted copy. For more exploratory content, asking for an outline first lets you see if you like the direction, then you can play with that & brainstorm further to get more specific.

“How much does the paid version matter?”

SO. MUCH. The quality difference between free and paid AI tools like Anthropic’s Claude.ai and (I assume) Open AI’s ChatGPT; it’s literally night and day. Both Diane and I consider our Claude subscriptions essential business expenses that pay for themselves in time saved. In the first month of using Claude, it’s helped me speed up my content creation workflows so much that I’ve been able to crank out content faster & better ––making weekly videos + blog posts + newsletters start to feel doable again.

“Can Claude help with SEO?”

Yes! Not only can Claude help write SEO-optimized content, but you can actually upload your analytics data and have Claude analyze it to tell you which posts are performing best and why, then suggest content strategies based on those insights. You can also ask it to write your titles & descriptions following recommended character lengths from SEOSpace* which is something I do frequently and it does a great job!

“Can it create accessibility-focused content?”

This came up as a suggestion while making a list of notes before our live episode, and we both thought it was genius. Claude could potentially even review your site for accessibility issues and suggest improvements – another thing we're adding to our to-try list!

My favorite “Holy shit this actually works!” Moments

The most valuable moments from our episode were sharing those "holy crap, I can't believe this actually works" examples from our real businesses:

Email Sequences

Like I mentioned earlier, watching Diane create an entire multi-email promotional sequence in one sitting with Claude was my initial lightbulb moment. She's created as many as 6-ish emails in a row for a product launch, and with content based on HER business that sounds like HER written voice! 🤯

Website Copy

We're both using Claude to draft core website content including some sales page copy, which we then edit and refine. The key-to-my-heart (& productivity dreams) is that starting with Claude-generated content means we're never facing the paralyzing blank page wondering what to say about anything, anymore! 💪🏻

Blog Posts

Claude is fantastic for creating outlines I can use while recording video content (to keep me on track!), and creating drafts of blog posts based on that video’s transcript so I don’t have to write the damn thing from scratch after recording & editing the video first. Yes, including this one! (Though I've heavily edited and personalized it, because, ya know, Google's not a fan of pure AI content. 😉)

Content Analysis

One person asked about using AI for SEO, and we shared how we're going to try uploading analytics data to Claude for analysis and having Claude identify patterns and opportunities we might have missed. 😳

User Journey Maps

Planning out the ideal website flow based on different user types is soooo much faster & easier with Claude's help – it can generate multiple journey possibilities in minutes, and help us brainstorm which options should work best for what types of audiences in our niche. This is especially great if you have a split audience like I do! (Do-It-Yourself, vs Done-For-You) 🗺️🧭

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This episode’s takeaway:
Use AI as your creative partner, not your replacement!

The biggest takeaway from this episode of the Squarely Speaking Podcast? 😁 AI tools like Claude aren't about replacing your expertise or your creativity. They're about giving you a jumpstart so you're not staring at a blank screen, wasting time while you ask yourself too many questions and overthink EVERYthing.

You still bring your unique perspective, knowledge, and client understanding to the table. Claude just helps you get that first draft done in minutes instead of hours.

Whether you're creating client website copy, drafting blog posts, or building your own marketing content, Claude can be that collaborative partner that gets you 80% of the way there in a fraction of the time!

As Diane perfectly put it during our livestream: "Having AI be able to do those tasks is a game changer. Template copy is placeholder copy anyway!" And we can always tweak as we go, when we put that copy to work on our websites.

Want some AI prompt formulas?

Fill out our Financial Survey for Web Designers to get Diane’s AI Prompt Guide for web design imagery and content. It's packed with all the Claude and Midjourney prompts she uses daily. Plus, you'll get the full report of financial trends in the web design industry once it's complete in May!

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Have you tried using Claude or other AI tools in your web design workflow?
What's been your biggest "wow" moment? Drop a comment below and let me know!