Scared to niche down? I was too!
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Want to know one of the BIGGEST questions that keep entrepreneurs stuck?
“Who do I help, and how do I help them?”
I want you to think about how you answer that question.
Are you someone who…
is super specific about who you help (I’m talkin’ LASER-focused)?
can easily articulate how you help these peeps (ya know, without rambling on for 5 minutes)?
feels confident in your niche and what you offer?
Or, are you….
worried that if you get too specific, you’ll be “leaving people out” who need you or might pay you?
unsure of your choice (What if you choose the wrong people!)?
afraid of creating an offer that people don’t want?
Look, I get it.
Last year, when I got furloughed from my 9-5 I realized THIS was my chance to go full-time in my business. To jump ALL in & give it EVerything I had.
But there was one BIG problem.
After running my side-hustle for 5 YEARS, my brand was STILL “off,” my brand's vibe & voice was inauthentic, my audience was EVERYONE –& I knew I had to fix all of those things in order to get the clients & regular inquiries I wanted, but I had ZERO idea how to do any of that. After all, you don't learn stuff like that at university fine art classes. 🙄😒
I didn't want to waste a bunch of time going in the wrong direction, and I know you don't either. –But refusing to address those questions & nailing your niche is keeping you unknown! You and I both know that being unknown is NOT how you build a thriving online business.
So I want to help you fix this problem once and for all.
My friend and mentor James Wedmore (you might know him as the Business By Design or YouTube guy) is hosting a live masterclass on how to Nail Your Niche, so you can figure out exactly who you help and how you help them.
Trust me when I say you’re gonna want to be there!
This training has helped thousands (literally) of entrepreneurs solve this massive hurdle so they can stop being stuck and start actually helping people. Hell, I took it myself! ––He literally offers a money-back-guarantee if you didn't “Nail Your Niche” after his masterclass ––so what was there to lose?
My experience taking James Wedmore's Nail Your Nice masterclass...
I went through it live on both days, submitted my niche statement in the chat during the masterclass ––to my utter shock James PICKED ME (along with a handful of others) to offer feedback between him & Mel Abrams who attended my masterclass group, –and they worked through it with me!
It felt brutal, even though they were both plenty polite & totally fair in the feedback they offered.
I didn't realize it at that exact moment, but their feedback was EXACTLY what I needed in order to step out of my own perspective & into someone else's. I had no idea how vague my shit was until they picked apart my first draft that day.
It forced me to see my business from the OUTside perspective, which was key to helping me finally nail my niche.
I ended up watching that replay again and again–– practically squirming my way through the personalized feedback I'd gotten from James & Mel over and over again. I did the exercises and finally landed on something that felt right after several iterations. I had finally nailed my niche!
Cue my new branding launch: totally new website, rebranded blog; new brand voice, logo, name, and a more authentic personality ta' boot!
Then what happened?
My email list has since tripled.
My site traffic quadrupled in the FIRST MONTH.
And inquiries began landing in my inbox regularly. 😳
Now I get the MOST AMAZING comments on my brand name, –from the Dept. of Taxes rep, to my Small Business Development Center mentor, to the Secretary of State's office when I registered my new business name, to the Quickbooks support lady I spoke with yesterday, to fans & subscribers, even my CPA!
It's like a giant digital hug, y'all. 🥰🌈
I have to attribute all the positive feedback I've gotten to finally incorporating more of myself into my brand AND narrowing my audience by niching down my offerings.
It has allowed me to feel confident in running my business full time, and find growth and validation from my audience that gives me that confidence.
SO, the proof is in the pudding. 😂🥣
–And I have Nail Your Niche and James Wedmore to thank for that!
Save your seat!
This training was MIND BLOWINGLY helpful for me! 🤯 And I hope it can help you too!
