'Build it & they will come' is bullshit (& here's why)

Once upon a time, there was this new-fangled ‘World Wide Web’ that would allow people from across the world to find, access and share information in a central area.

It started with limited access, because we were all on Dial-Up (cue sounds of a phone line takeover, in order to connect to the interwebs).

At first it was really boring –yet quite novel. The more people who jumped onto it, the more it grew and evolved.

There were no data restrictions! Things loaded a bit slowly, but we began to love it!

Around Y2K, teenagers all over the US were coming home from school to jump into online chatrooms in AOL, Yahoo Messenger and Hotmail to meet people from across the country and their own friends from school to talk to each other in new ways.

Then there was MySpace, and Facebook. And now? Even family members of mine in their mid-80’s are online, checking & sending emails, and even my mother-in-law (who is not very tech savvy) has learned to use Emoji’s in her text messages! (I’m so proud!)

So how has this drastic change over time affected the way businesses have to show up online?