Ever see a new business pop up, get let down when you see their branding and think 'what the...? Where did they get that done??'

Yep, happens to me all the time, and ya know what's definitely not socially acceptable? For a designer to contact that business and be all, "hey, I see you clearly need some serious help redesigning your logo; I can totes help with that!"

I'm sure 90% of those businesses have a reason for doing things the way they have, and that's fine if they're also fine with mediocrity, right? 

Bad branding usually happens because...