There’s a lot to be said for pretty emails these days. It can make you stand out from the crowd, for sure.

But what’s the cost? If there is any.

If you’re in the entrepreneurial space at all, you may have heard about FloDesk: the beautifully style email marketing tool that doesn’t limit you to a subscriber amount. It’s one flat fee no matter how many subscribers you have, which sounds great. So what’s the catch?

Feel like maybe I’m about to give ya some negative feedback? I am, actually! And it doesn’t seem to be the popular opinion, but here goes.

If you’ve been at this Squarespace thing long enough to feel pretty comfortable using the platform, then you might be at the point where you want to be able to do some things a little different than the template allows.

Or, maybe you’re just a “think outside the bun” kinda girl and you want to jazz it up a bit. Get it further away from the template than you otherwise could if you knew some code.

Yeah, me too. Been there, done that & I’m not a developer; I’m a designer.

And if you’re here reading this, I’m guessing you are too.

Plugins (mostly CSS) will be your new best friend, just don’t use too many at one time… it can become confusing.

I’m sharing my trusted resources for these here, so keep reading!

Once upon a time, there was this new-fangled ‘World Wide Web’ that would allow people from across the world to find, access and share information in a central area.

It started with limited access, because we were all on Dial-Up (cue sounds of a phone line takeover, in order to connect to the interwebs).

At first it was really boring –yet quite novel. The more people who jumped onto it, the more it grew and evolved.

There were no data restrictions! Things loaded a bit slowly, but we began to love it!

Around Y2K, teenagers all over the US were coming home from school to jump into online chatrooms in AOL, Yahoo Messenger and Hotmail to meet people from across the country and their own friends from school to talk to each other in new ways.

Then there was MySpace, and Facebook. And now? Even family members of mine in their mid-80’s are online, checking & sending emails, and even my mother-in-law (who is not very tech savvy) has learned to use Emoji’s in her text messages! (I’m so proud!)

So how has this drastic change over time affected the way businesses have to show up online?

Want to put a PDF on a page that people can download? Maybe you don’t know how to add your resume, or an opt-in?

Since Squarespace (oddly) doesn’t have a normal Media Library, it’s not obvious where to add these things, or once you’ve added them, ––where did they go?

I'll show ya how to upload files to your Squarespace site, where to find them & how to manage them.

Excuses are the WORST. Many times we don’t even realize that’s what they are.

We use them to defend ourselves.

To play victim to our situations.

To keep from having to take a risk.

To keep from getting hurt, and many other reasons.

To keep from playing big, so we won’t fail.

But if you look back on those previous 5 sentences… what’s the common thread there?

FEAR.

Are you using fear & excuses to stay stuck?

How do we overcome our fears & how do we keep fear from ruining our lives, and our businesses?

Ever wish you could just have a link to a different section on the same page? If ya click on it, it automatically scrolls to that spot for you. Fast, easy, smooth, –modern. Yeah!

This one can be a bit sneaky! It’s not hard to set up, but it’s also not obvious how.

I’ll walk you through how to set this up within a Brine template in 7.0, code free, AND in 7.1 with code, but it’s super simple & I’ll give ya the cut-and-paste code snippet so you can run with it easily.

Unlike Showit and Wix, Squarespace doesn’t let you separately alter your design for mobile size screens. That’s both a great thing and an irritation, tbh.

Great because: you’re not designing anything twice; it’s all automatic.
Not great because: it’s all automatic & you have no specific control how the design reacts on mobile without custom code.

So how do Squarespace designers deal with this problem?

I’ve tried several email marketing apps: ConvertKit first, MailChimp, MailerLite, Squarespace Email Campaigns, and now FloDesk.

I’m SO effin’ excited to talk about these resources today! You just don’t even know. 😂

• One does all the logo exporting FOR you, in #alltheformats, saving a shitload of time.

• Another makes it super simple to video chat with customers, –no more downloads for them to join the call!

• The last one is maaaaybe, my favorite: a genius way to share our work with the client, stay sane, stick to the rules & still be organized.

Can I get a hell to the yeah, ladies?! Ok. I can’t wait anymore. Let’s dive in!