It’s Yari | The Ising Agency

PROJECT CASE STUDY

WEBSITE REDESIGN + BRAND REFRESH ✦ v7.1 FLUID ENGINE

Before

After

Website & Branding Refresh

Yari has 15+ years of experience in TV production, media, and communications, and has degrees in advertising and public relations. She works great with creative people & is a wizard at supporting the creative departments with business operations!

The thing is, … her old website didn’t reflect any of that! And Yari knew it. So she tracked down the perfect-for-her copywriter and web designer to fix it.

In just three weeks she was able to launch & start fresh!

While her old website wasn’t the worst I’ve ever seen, it wasn’t able to resonate with her new ideal clients (who were no longer in the bridal or event planning industry).

Her new brand & website has “kick-ass energy” and does a better job at showcasing her fun & playful personality while also portraying her professionalism, expertise, and authority gained over her 15+ years of experience.

yari

her experience

Featured

Brand Refresh, Website, Migration, Website Refresh

★★★★★

Katelyn nailed every aspect of my personality in the fonts and colors. I can't get over it. The rebrand is better than anything I could have imagined.

I knew I needed a brand that had kick-ass energy and was bold. I was lucky to find Katelyn. I knew I needed a partner with the same energy and personality that felt authentic to me. I didn't want a cookie-cutter web designer.

Katelyn has given my business a sense of legitimacy that my former brand needed to have. I am confident that this new look will attract the right clients. If you want to work with a true professional that treats you like she would a friend, Katelyn is it. Hands down.

Brand Refresh, Website, Migration, Website Refresh

modernized branding,
1 main logo + alternate logos & browser icon (favicon)
scrolling animations,
basic SEO applied to all images, pages, & alt text,
URL redirects to prevent broken links from old website,
multiple galleries & asset organization,

Sales strategy meets personality

organized resources with categories, sorting & search
sales page for services
custom styling for CRM inquiry forms,
migrated 10 blog posts,
migrated 5 pages from old website
and Canva templates for all new or redesigned graphics for future edits

INCLUDED EXTRAS

Media Kit template for networking or guest opportunities
Case Studies template for ‘portfolio’ pages
New blog template & checklist
ConvertKit email templates for newsletter & regular emails
ConvertKit signup forms to embed on website
custom CSS & fonts installed in Dubsado forms so they’ll match the website seamlessly
- custom branded email signature for use in Dubsado & other places
Termageddon installation for website policies
customized Termageddon policies & privacy settings button
Canva-sourced graphics & videos, the templates shared
SEO scans of main pages with SEO Space

more from Yari

❶ What are your favorite parts of the new website & branding?

I love the energy that the new brand has. You nailed every aspect of my personality in the fonts and colors. Not to mention all of the animations on the website. I can't get over it.

❷ Recommendation:

If you want to work with a true professional that treats you like she would a friend, Katelyn is it. Hands down.

❸ How do you think this updated look will impact your business?

You have given my business a sense of legitimacy that my former brand needed to have. I am confident that this new look will attract the right clients, which is so important because my ideal clients work in the creative industry. I've already gotten feedback from a client on the new look "Design is fab! Conversational, catchy, and thorough. Speaks instantly to Creative teams"... I mean, can't get better than that.

❹ What was your favorite part about working together?

I keep saying this, but the customer journey was 5 star. I knew exactly what to expect and when each step of the way... PLUS more. You gave me sooooo many resources and help with things that I wasn't even expecting (ie- Dubsado, Termageddon and Convertkit advice). I am so thankful for you!