Boudoir by Sarah Chatham

PROJECT CASE STUDY

WEBSITE REDESIGN + BRAND REFRESH ✦ v7.1 FLUID ENGINE

Before

After

Website & Branding Refresh

Sarah’s photographed over 200 clients and in 2023, she decided it was time for a refresh of both her logo and her website.

In just two weeks both were done & refreshingly new!

Her old website wasn’t bad though, just a bit outdated and not as unique as she’d wanted. Her new branding is elevated with hints of art nouveau and her new website does a better job at showcasing her fun & playful personality while keeping her mission of female empowerment & self-love top of mind for visitors!

Sarah

her experience

Featured

Brand Refresh, Website, Migration, Website Refresh

★★★★★

Katelyn is incredible. She really took the time to get to know me and my business and she translated that knowledge into a one-of-a-kind website & branding. I was looking for something that was unique and not another boring photographer website - I got that and more! Her knowledge and expertise are impressive - not only is Katelyn creative but she's an expert in all of the coding/backend stuff that makes my brain hurt! I so appreciate all of the hand-holding - from the moment I hired her to post-launch. The worksheets, homework, and support period just reinforced that I was in the best hands and working with a pro. This was worth the investment tenfold!

Brand Refresh, Website, Migration, Website Refresh

modernized branding,
1 main logo + alternate logos & browser icon (favicon)
scrolling animations,
basic SEO applied to all images, pages, & alt text,
URL redirects to prevent broken links from old website,
multiple galleries & asset organization,
added a video library,

Sales strategy meets personality

organized resources with categories, sorting & search
sales page for services
additional offer sales pages,
custom styling for CRM inquiry forms,
migrated 300+ blog posts,
migrated 24 pages from v7.0
redesigned the DIY Thirst Trap guide (freebie)
and Canva templates for all new or redesigned graphics for future edits

more from Sarah

❶ What are your favorite parts of the new website & branding?

Can I say everything...? I love my freshened-up logo, it feels elegant but still has an element of fun! My website is SO beautiful, I can't stop looking at it. It feels like me - professional and playful, colorful, confident, and organized! Everything has its place, and the information flows seamlessly while incorporating photos and video.

❷ Did we successfully accomplish your design goals?

Abso-fucking-lutely! You're the website–whisperer! You were able to take my vague descriptions of what I was looking for and create this gorgeous website that is everything I wasn't able to put into words/didn't know that I wanted!

❸ What was your favorite part about working together?

Again, everything. I SO appreciate how organized you are and all of the homework prep that you provided (it really helped me gain clarity about my business). You made this a fun and exciting process and were the PERFECT person for the job! I felt like you got me and my mission right off the bat and that you were equally excited to work with me.