Grown Girl Divorce

PROJECT CASE STUDY

WEBSITE REDESIGN + BRAND REFRESH ✦ v7.1 FLUID ENGINE

Before

After

With 15+ years under her belt as an award-winning litigator in family law, Kim realized there was a gap that needed to be filled specifically for black women going through divorce and set out to create this resource with her years of experience. She started the podcast and created resources, but when it came to her website, she got stuck.

In two weeks everything had been migrated & reimagined!

Kim’s DIY adventure into building her own website had left her frustrated and keenly aware of needing help. Not able to get the design to ‘feel’ like she’d wanted, she reached out to me.

We started fresh with all new colors, fonts, and designs. Her brand new website showcased her knowledge as a vast resource and created structure for the additional phases her business will soon be bringing to life including new services pages, support groups, a membership and a small shop.

Website & Branding Refresh

Kim

her experience

Featured

Website, Podcast, Brand Refresh

★★★★★

Katelyn ABSOLUTELY crushed the goals! She understood my vision and made it a reality. From the color palette to the design functionality, I am absolutely in love with everything about the new website. It is everything (and more) that I didn't know I wanted or needed! It gives it the elevated experience that I want my audience to have when viewing the website.

You know you want to "launch the damn thing," but you can't do it alone! Then, don't! Katelyn is exactly who you need to make your vision a reality. I enjoyed this experience so much that I didn't want to launch it so that we could continue working together! This will be the best decision you make for yourself and your business!

Website, Podcast, Brand Refresh

modernized branding,
1 main logo + alternate logos & browser icon (favicon)
custom section dividers
basic SEO applied to all images, pages,
custom sort, filter & search options on resources,
blog & podcast setup,
multiple organized databases,
video banners,

Sales strategy meets personality

sales pages for multiple services,
migrated 20+ blog posts,
migrated 40+ podcasts,
migrated 10+ pages from v7.0,
redesigned freebies,
email marketing account setup with templates,
customized ‘more’ buttons on blog, podcast, dictionary, & favorites pages
and Canva templates for all new or redesigned graphics for future edits

more from Kim

❶ What are your favorite parts of the new website & branding?

EVERYTHING! From the color palette to the design functionality, I am absolutely in love with everything about the new website. It is everything (and more) that I didn't know I wanted or needed!

❷ Did we successfully accomplish your design goals?

ABSOLUTELY! You crushed the goals!

❸ How do you think this will impact your business?

Again, everything. I SO appreciate how organized you are and all of the homework prep that you provided (it really helped me gain clarity about my business). You made this a fun and exciting process and were the PERFECT person for the job! I felt like you got me and my mission right off the bat and that you were equally excited to work with me.