FloDesk*: simple & beautiful email marketing app

Tech Tools & Software
Written By Katelyn Dekle

Send newsletters, create automations, organize subscribers, embed sign-up forms, create & add popup &/or full-page forms.

FloDesk* is best for beginners or brand new businesses. It has gorgeous email layouts designed to convert, embedded IG feeds, and it’s very easy to use. Use code DAMN50 to get 50% off your subscription for the first year!

learn more about it
FloDesk vs Kit: How to Set Up Subscriber Preferences & Link Actions
FloDesk vs Kit: How to Set Up Subscriber Preferences & Link Actions
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FloDesk vs ConvertKit in 2024
FloDesk vs ConvertKit in 2024
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WTF: Corporate Transparency Act + Google & Yahoo’s anti-spam changes
WTF: Corporate Transparency Act + Google & Yahoo’s anti-spam changes
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5 popular email marketing choices: which one is ‘the best?’
5 popular email marketing choices: which one is ‘the best?’
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FloDesk is out of Beta
FloDesk is out of Beta
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Why did I switch to ConvertKit instead of MailerLite from FloDesk?
Why did I switch to ConvertKit instead of MailerLite from FloDesk?
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Why I left FloDesk for ConvertKit
Why I left FloDesk for ConvertKit
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Best of 2023: the top 8 business apps for solo entrepreneurs or freelancers
Best of 2023: the top 8 business apps for solo entrepreneurs or freelancers
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How to automate workflows (sequences) in FloDesk
How to automate workflows (sequences) in FloDesk
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How to automate basic segmenting in FloDesk
How to automate basic segmenting in FloDesk
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Why your business still needs an email list
Why your business still needs an email list
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How to organize your list segments, emails, forms + workflows in FloDesk
How to organize your list segments, emails, forms + workflows in FloDesk
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How to use FloDesk popup forms on your Squarespace website
How to use FloDesk popup forms on your Squarespace website
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How to deliver opt-ins with FloDesk
How to deliver opt-ins with FloDesk
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How to use FloDesk with Squarespace
How to use FloDesk with Squarespace

I’ve tried several email marketing apps: ConvertKit first, MailChimp, MailerLite, Squarespace Email Campaigns, and now FloDesk.

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My no bullshit experience using FloDesk
My no bullshit experience using FloDesk

There’s a lot to be said for pretty emails these days. It can make you stand out from the crowd, for sure.

But what’s the cost? If there is any.

If you’re in the entrepreneurial space at all, you may have heard about FloDesk: the beautifully style email marketing tool that doesn’t limit you to a subscriber amount. It’s one flat fee no matter how many subscribers you have, which sounds great. So what’s the catch?

Feel like maybe I’m about to give ya some negative feedback? I am, actually! And it doesn’t seem to be the popular opinion, but here goes.

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Why I switched to FloDesk from MailerLite
Why I switched to FloDesk from MailerLite

I’m a solopreneur & that means it’s just me around here. I don’t have a VA or any other team members, so it’s a do-it-all-myself kind of routine around here, which I actually don’t mind, for now.

That being the case, I write the blogs, I schedule the emails, I write & schedule social posts, I update the website, I do all my own graphics, I do all of my client work, etc. etc. etc.

For my newsletter, I started (back in 2016) with ConvertKit. While I could plainly see how robust it is, it was WAY more juice than I needed with just 12 people on my list. 😂

So I switched to MailerLite, which I used for free until early 2019 when they changed their pricing structure. I built my list with MailerLite, and I do still like their platform, …but it was just lacking some design-y features I wanted.

Cue FloDesk. Y’all. It is effin’ gorgeous!

Easy to use. Simple, clean UI and the site is mobile friendly too! I tried it out with the free trial and liked it, even though it’s missing a few things MailerLite does, but FloDesk is still in Beta. So it’s new & it’s still evolving, which I actually like.

Then I found a coupon for 50% off and I decided to jump in, head first. Why? Let’s dive in!

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My Favorite Apps for Designers + Freelancers
My Favorite Apps for Designers + Freelancers

We're all SO busy these days! If you're keeping up with the trends then you haveto cook the perfect healthy meal with that new "superfood" ingredient, or complete this particular workout, or go take this particular class, or whatever the latest trend may be.

You may have kids and a full time job on top of it. Maybe you work at home full time, or have a 9 to 5, and then work nights & weekends on your side-hustle (whatever that may be).

No matter the details, there's still every day tasks to do (like cooking, cleaning, yard work, etc.) on top of maintaining a home life and keeping up with tasks at work. There's also the added task of not totally ignoring your SO or your friends and family while you work your little butt off!

So, who doesn't want a few apps that can make life a little easier?

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Katelyn Dekle

This article was written by me, Katelyn Dekle, the owner & designer behind Launch the Damn Thing®!

I love coffee & chai, curse like a sailor, make meticulous plans, am very detail-oriented, and love designing websites on Squarespace. As a Web Designer & Educator with nearly 20 years of professional design experience, I’m still passionate about helping & teaching others how to finally 'launch the damn thing' –and have fun in the process!

https://www.launchthedamnthing.com
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ConvertKit*: my favorite email marketing platform