Anna K. says,

WebsiteBranding
Written By Katelyn Dekle
Blog | Squarespace Web Design & Business Tips
Souljam launched another damn thing!
Souljam launched another damn thing!
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Souljam launched the damn thing!
Souljam launched the damn thing!

A few years ago, Anna came to me & asked for help designing a logo for the band. I took on the project, feeling both happy & excited to help her.

The thing is, Souljam is a very talented jam band, and designing their logo meant designing a little outside of my comfort zone.

For those of you who don't know exactly what that means, think (or lookup) Grateful Dead, Phish, Widespread Panic, Allman Brothers and have a listen. The band members in this genre are typically free-spirited hippies, lovers of music, & super talented. They produce songs that are long & wandering to take advantage of every available second to show off their mad skills & just feel free while they play.

While I do love the Billy Breathes Phish album and I've been to see Widespread Panic live once with my husband, generally that style of music is not my jam. I can appreciate the talent it takes to play it, but I don't personally love that style of music. I find myself listening to a Widespread Panic song that's 10+ minutes long, wondering when the hell it will end, because I can't tell what the structure of the song is (verse, chorus, verse, chorus, etc.). 

So this project became a prime example of stepping into my client's shoes to get the design right. I knew enough about the style of music & what appeals to their listeners, to step in & give them a design that matched their musical souls.

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"Moving from Wordpress to Squarespace was the best switch I've ever made. Everything is exactly where you think it would be. No extra buttons, no extra "blog based" options. Squarespace has everything in one convenient place for the expert and the green. Katelyn is also an outstanding designer! Her communication skills are excellent and the end result is always exactly what I was looking for. She has exceeded our expectations 1,000 times and then some.”

Anna Keehner
Souljam, Band Member

Katelyn Dekle

This article was written by me, Katelyn Dekle, the owner & designer behind Launch the Damn Thing®!

I love coffee & chai, curse like a sailor, make meticulous plans, am very detail-oriented, and love designing websites on Squarespace. As a Web Designer & Educator with nearly 20 years of professional design experience, I’m still passionate about helping & teaching others how to finally 'launch the damn thing' –and have fun in the process!

https://www.launchthedamnthing.com
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