Is your audience big enough
to sell digital products?

Offer Revenue Calculator

This formats the numbers and currency symbol. It does not convert exchange rates.
This is the % of your audience that realistically sees the offer during a promo window or in a given month. (Algorithms, open rates, attention spans… you know the deal.)
Total: —
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Interested in selling digital products, courses, etc? Find out how much you could make! 😃

    1. Grab a pen & paper or create a blank doc to write down your results (especially if you try a bunch of different calculations!)

      • This calculator does NOT save your results (for me, or for you)!

    2. All fields are required for the calculation to work. Type 0 in fields that aren’t applicable.

    3. Enter the price you want to charge per product (calculates in USD)

    4. Type in your audience size (who you’ll be marketing to).

      • Email list size is the preferred option, since it converts the best, but if you don’t have one yet just add up all of your followers across your various marketing platforms & put the total here ––but realize the conversion rate will be much lower!

    5. Type in the conversion rate you’re aiming for. Keep in mind that industry average is just 2 or 3%, though you can be higher or lower than that!

    6. Now subtract your expenses related to selling the product (course hosting platform, processing fees, etc) to see your leftover revenue and decide if the price or audience size needs to change.

    7. Click Calculate Revenue to get your potential sales (minus expenses) and find out what your audience size goals are in order to hit your financial goals!

    8. Recalculate as many times as you want to form some realistic launch goals!

    🎉 Try it now!