Grown Girl Divorce just launched the damn thing!
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First of all, –from the moment I read her application to work with me I knew she’d be an absolute joy to work with, so I was really excited about the chance to work with her on this project!
I was SO excited, in fact, that I opened my waitlist a little sooner than I’d expected. 😂
The strong & happy energy, and the genuine desire to create a space JUST for women of color who really needed more support than they are currently getting on this issue ––it just oozed out of every word in her communication leading up to the Discovery Call when I finally got to sit down and chat with Kim in detail about her project and her business.
I say all that to say that it was obvious she was serious about getting this out into the world, and that she wanted to help so many more people than she was able to help as “just” a divorce attorney.
I could relate to her passion and her desire to help more people, and KNEW this had to be in the world.
Kim has a killer backstory of –quite literally– climbing her way to the top of the divorce food chain.
Here are just a few of her achievements:
✔ HBCU Made (Spelman College)
✔ a licensed attorney in Illinois & Maryland
✔ a Certified Divorce & Family Mediator
✔ 15+ yrs. Divorce Litigator
✔ Law Firm Partner
✔ Fellow, American Academy of Matrimonial Lawyers
✔ Member, Jack & Jill of America, Inc.
✔ Member, Delta Sigma Theta Sorority, Inc.
✔ now also a Podcaster, Educator & Entrepreneur
🏆 Named in Best Lawyers In America (Family Law)
🏆 Named in Super Lawyers (Family Law)
She was a top dawg both as a female attorney and a woman of color, at the height of her career and as such, she saw a need that wasn’t being met.
Through her experience over a 15+ year career, she saw that a LOT of women needed more guidance and genuine support when going through one of the toughest seasons of their lives: divorce.
About the project
I don’t often get to work on projects that have so many vibrant feminine colors, and I really enjoyed finding fun ways to add more pops of color throughout, while also trying to keep things feeling serious, comforting, elegant, and relatable.
We wanted to make sure it would feel very approachable, easy, and totally free of any references to the types of sunken, heavy, or ashamed feelings one of her past clients might have felt when coming to her for help in the first place.
Out with the super DIY vibes, the bright magentas, and confusion on too many font options, and in with the upbeat kindness and positivity that comes naturally packaged in a wonderfully energetic woman like Kim. 💛
Honestly, this design was so incredibly easy; it just flowed! Aside from some minor changes, it’s basically the same now (at time of publishing) as the initial draft, and I had a blast working with Kim to bring this new business to life for her!
Kim says,
Video Testimonial:
step into Kim’s shoes
for a few minutes to peek inside the first draft presentation call & see her real feedback.
Want more from Kim? Go to her website!
Her Website’s Custom Features
There are a ton of customized features worth noting!
new logo & color palette
installed custom fonts
pop-up for site disclaimer
integrated email marketing to deliver the freebies automatically
custom coded features:
section dividers
link hover animations
header link navigation styles & hover effects
video banners for main pages
FAQ accordion styling
button & link hover effects
form styling
add search icon to the header navigation
customized the search block shape & style
mobile responsive split-page layouts
summary block style for related posts
button press effect on Blog “Read More” & Podcast “Listen Now” buttons
jump/anchor links to scroll to specific sections of longer pages
podcast:
custom podcast category & tag filters + collection search
automatic podcast episode footer with Suggestion Box form & social links
template checklist to use when adding new episodes
blog:
custom blog category & tag filters + collection search
automatic Table of Contents for blog posts
automatic Related Posts show at the bottom of each blog post
added a scalable way to update call-to-action ads at the bottom of blog posts
template checklist to use when creating new blog posts
forms:
customized on-brand built-in forms
Waitlist signup forms for both the Shop and her upcoming Membership (both coming soon!)
page layouts for additional pages you might not see, like:
Error 404 (broken link page)
the Thank You page forms redirect to, after submission
a layout for her Privacy Policy, and Terms & Conditions
a Linktree-style social media landing page for Instagram & other platforms
Design Gallery
CLICK TO OPEN & SEE THE WHOLE PAGE!
responsively designed
Video: checkout those custom features!
You can also find Kim on
Instagram | LinkedIn | Apple Podcasts | Facebook | Twitter | Spotify
+ check out her playlists on her website or in the next post here!
★★★★★
Katelyn ABSOLUTELY crushed the goals! She understood my vision and made it a reality. From the color palette to the design functionality, I am absolutely in love with everything about the new website. It is everything (and more) that I didn't know I wanted or needed! It gives it the elevated experience that I want my audience to have when viewing the website.
You know you want to "launch the damn thing," but you can't do it alone! Then, don't! Katelyn is exactly who you need to make your vision a reality. I enjoyed this experience so much that I didn't want to launch it so that we could continue working together! This will be the best decision you make for yourself and your business!